Effective: 12/14/2023
PINK TACO LLC (“PT,” “we,” “our,” or “us”) takes your privacy very seriously. Please carefully read this Privacy Policy and familiarize yourself with our privacy practices regarding your personal information and how we will use it. This Privacy Policy applies to our website, including our mobile websites or apps, all food venues, employment-related information, and any other locations where we collect your Personal Information (collectively, the “Sites”). It also describes the rights you may have regarding your Personal Information pursuant to applicable privacy laws. Please see the U.S. State Privacy Rights section of this Privacy Policy for more information about these rights and how to exercise them. By visiting the Sites or providing your Personal Information to us, you accept this Privacy Policy. If you do not agree with these policies, do not use the Sites.
For purposes of this Policy, “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, or as otherwise defined by applicable law. It does not include de-identified or aggregate information, or public information lawfully available from governmental records.
For purposes of this Policy, “Personal Information” means information that identifies, relates to,describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, or as otherwise defined by applicable law. It does not include de-identified or aggregate information, or public information lawfully available from governmental records.
We may collect Personal Information such as:
Personal Identifiers
Name, address, email address, telephone numbers, IP address or other unique identifier, birthdate, account password and name; anniversary date; most frequented location and restaurant
Protected class information
Age, military or veteran status
Financial information
Payment card information
Commercial Information
Records of purchases
Location Information
General location information, using your zip code or IP address
Educational information
Information about your educational history, degrees and credentials
Internet or other electronic network activity information
Device and browser type, your browsing and search history on our Sites, and information regarding your interaction with our Sites and our advertisements. On certain Sites, we use tools to look at mouse movements, clicks, keystrokes, data or text entered, and the pages you visit.
Audio, visual, or similar information
Recordings of customer service interactions, including calls, chats, files, emails, text, or other correspondence, and video of you captured on CCTV security cameras installed in our stores
Inferences
Drawn from any of the information identified above
Information you provide about others
In some cases, you may provide information to us about other people (e.g., recipient’s name, email, and/or shipping address if you send a PT gift card to someone).
Some of the information described above may be considered “sensitive” under the laws of certain jurisdictions (including payment information and account login credentials) (“Sensitive Information”). Whether information is Sensitive Information will depend on the laws of your jurisdiction.
We have collected the same categories of personal information in the 12 months prior to the date of this Privacy Policy.
If you are interested in career opportunities with PT, you can visit the careers page and learn about open positions. In order to apply for an open position, you will be asked to register. You will be asked to provide your name, email address, and phone number, and to set up a password for future access.
We use your Personal Information in the following ways:
To enable us to process, validate and verify your requests for products and services
Organize and deliver advertising and marketing, including to alert you to new projects, site features, special events and services (for example, by text message, if you sign up)
To provide our partners and affiliates with information about you so that they can offer products or services you might be interested in receiving
To provide you with information about the Company
Provide you with technical and customer support.
To conduct surveys to measure your satisfaction with our services
For building a safe and secure environment, and to monitor and evaluate our Sites, including to improve their functionality
For research and development
For internal business analysis, including providing, developing, and improving our Products and Services to meet customers’ needs and
To communicate and conduct business with you or your employer, in the context of business-to-business contacts.
Additionally, we use Personal Information, including about your use of our Sites, to monitor or improve our Sites; to prevent fraud, activities that violate our Terms of Service or that are illegal; and to protect our rights and the rights and safety of our users or others.
We use Sensitive Information for necessary or reasonably expected purposes – specifically, to provide you with services on our Sites (i.e., to fulfill purchases and allow account logins) and as authorized by law.
We sell or share the following Personal Information with third-party partners such as advertising networks, social networks, and our affiliates which may not share common branding so that we and/or our third-party partners can deliver targeted ads and other tailored communications to you: Personal Identifiers; Commercial Information; Internet or other electronic activity information; and Inferences.
If you would like to opt-out of the sale or sharing of any of the information described above, please submit an opt-out request through our Data Request Form, or by contacting us at 866-696-9684.
We retain the categories of personal information we collect for the length of time necessary to provide our services and to comply with legal obligations or to protect our legal rights.
We collect and obtain personal information from:
•You.
We collect personal information that you voluntarily provide to us, for example when you communicate with us via email or other channels, such as through our web portal, email or phone number. We also collect personal information when you visit our Sites, including by making a reservation, booking events, or inquiring about our services, joining or rewards program, purchasing or activating gift cards, participating in our surveys, visiting our restaurants, or when you otherwise provide information to us.
•Service Providers.
We may use hird-party service providers or other third-party organizations helping to support our business that may collect, store, or process your personal information on our behalf, such as to complete your request (e.g. completing a transaction or to outsource one or more of the functions described above).
•Affiliates.
We may get information about you from other companies that are a part of the Z Capital Group, LLC (“ZCG”) family of brands.
•Other Third Parties and Marketing Partners.
We work with companies that help us deliver, measure, and analyze the effectiveness of our ads. These companies collect information about you when you interact with ads on our platforms and on the websites where our ads are displayed. We may also collect Personal Information about you from someone who buys and sends you one of our gift cards.
The following chart describes the categories of Personal Information that we disclosed for a business purpose in the 12 months prior to the date of this Policy:
| Categories of Consumers’ Personal Information | Categories of Third Parties With Which We Shared Personal Information for a Business Purpose |
|---|---|
| Personal identifiers: Name, address, email address, telephone numbers, IP address or other unique identifier, birthdate, account password and name; anniversary date; most frequented location and restaurant. | Other companies within the ZCG family of brands; agencies, advertisers, advertising networks, social networks, data brokers, and other companies to serve ads; and service providers that provide customer relationship management (CRM) services; assist us in operating, analyzing, and displaying content on our website; provide analytics information; reservation entity; advertise or market our restaurants and services; provide website hosting; provide legal and accounting services; provide payment processing services. |
| Protected class information: Age, military or veteran status. | Other companies within the ZCG family of brands; and service providers that provide customer relationship management (CRM) services; assist us in operating, analyzing, and displaying content on our website; provide analytics information; reservation entity; advertise or market our restaurants and services; provide website hosting; provide legal and accounting services; provide payment processing services, provide social media information; including content, such as posts, comments, audio, or documents, and 3rd party web pixels. |
| Commercial information: records of purchases. | Other companies within the ZCG family of brands; agencies, advertisers, advertising networks, social networks, data brokers, and other companies to serve ads; and service providers that provide customer relationship management (CRM) services; assist us in operating, analyzing, and displaying content on our website; provide analytics information; reservation entity; advertise or market our restaurants and services; provide website hosting; provide legal and accounting services; provide payment processing services. |
| Location information | Service providers that help us provide location-based features, security, cloud-based data storage, analytics, and customer service, host our Sites, and assist with other IT-related functions |
| Financial information: Payment card information. | Payment service providers and banks who process credit and debit card payments. We require that these outside companies agree to keep confidential all information we share with them and to use the information only to perform their obligations in our agreements with them. |
| Internet or other electronic network activity information: Device and browser type, your browsing and search history on our Sites, and information regarding your interaction with our Sites and our advertisements. | Other companies within the ZCG family of brands; agencies, advertisers, advertising networks, social networks, data brokers, and other companies to serve ads; and service providers that provide data security services and cloud-based data storage; host our Sites and assist with other IT-related functions; provide website hosting; advertise and market our restaurants and services; and provide analytics information. |
| Audio and visual information: video of you captured on CCTV security cameras installed in our stores. | Other companies within the ZCG family of brands and service providers that provide customer relationship management (CRM) services; assist us in operating, analyzing, and displaying content on our website; reservation entity; provide analytics information; advertise or market our restaurants and services; provide website hosting; provide legal and accounting services; provide payment processing services, provide social media information; including content, such as posts, comments, audio, or documents, and 3rd party web pixels. |
| Inferences generated from any of the above categories of Personal Information. | Other companies within the ZCG family of brands; ; agencies, advertisers, advertising networks, social networks, data brokers, and other companies to serve ads; demographic data, purchase history, website behavior can be used in (CRM) services; website hosting operating, analyzing, and displaying content; Google Analytics; display/social/remarketing based on web activity, social media including content, such as posts, comments, audio, or documents; third party web pixels. |
We disclosed the aforementioned categories of personal information to the categories of third parties identified above for the following purposes: to manage customer, supplier and vendor accounts and relationships; process payments; verify customers’ identities; fulfill orders and transactions; engage in advertising and marketing; operate our IT systems and secure our systems; prevent fraud and other illegal activities; and to obtain professional advice about legal and accounting matters.
We share your Personal Information with third parties who may use your Personal Information for their own independent purposes in accordance with their own privacy policies. For example, we share Personal Information with agencies, advertisers, our affiliates and other third parties who provide products/services that may be of interest to you or who serve ads. We work with third-party advertising networks, social networks, data brokers, and other companies to serve ads when you visit our Sites. These companies may use information about your visits to our Sites and other websites, including your location, in order to provide advertisements about goods and services of interest to you. Some of these ads may be sent as push notifications.
We may also share your Personal Information as required or permitted by law to comply with a subpoena or similar legal process or government request, or when we believe in good faith that disclosure is legally required or otherwise necessary to protect our rights and property or the rights, property or safety of others, including to law enforcement agencies, and judicial and regulatory authorities. We may also share your Personal Information with third parties to help detect and protect against fraud or data security vulnerabilities. And we may transfer your Personal Information to a third party in the event of an actual or proposed sale, merger, reorganization of our entity or other restructuring.
We may sell the following categories of personal information (according to the broad definition of “sell” under select state privacy laws) or we may share them for purposes of cross-context behavioral advertising: personal identifiers, commercial information, internet or other electronic activity information, and inferences.
In the 12 months prior to the date of this Policy, we sold Personal Information to third party digital advertising networks by allowing such third parties to place cookies or other trackers on our Sites. The data they collected may be used to provide you with personalized content and present you with third party products or services in which you may be interested. For more information about the use of cookies and trackers, see the Cookies and Other Tracking Technologies section below.We have also sold the following categories of Personal Information to our corporate affiliates so they can offer products and services that you may be interested in receiving: personal identifiers,` commercial information, internet or other electronic activity information, and inferences.
Like most websites, our Sites use small data files stored on your computer or mobile device called cookies. Cookies consist of two different types; session and persistent. Session cookies enable us to recognize your actions during the browsing session. Persistent cookies remain stored on your device after you close your browser until they expire or when you delete them.
Cookies and web beacons, typically a one-pixel image, used to pass information from your computer or mobile device to our Sites, enable us to provide you with great customer service, improvements to our website design, product assortments and special promotions by:
keeping track of what you have in your shopping cart
remembering you when you return to visit the Sites
identifying the pages you click on during your visit to the Sites
the name of the website you visited immediately before clicking onto our Sites and
helping track whether our communications are reaching you, measuring their effectiveness and allowing us to better design future communications.
We use this information to improve our Sites, product assortments, customer service, and special promotions. Certain of these cookies are strictly necessary to the access and operation of the Sites and other cookies used are non-essential to the access and operation of the Sites.
We may contract with third parties who may use cookies and web beacons and collect information on our behalf or provide services such as credit card processing, data management, or website troubleshooting and analytics.
We use third party retargeting and remarketing features on our Sites. These technologies allow us to address internet users who previously visited our Sites by delivering personalized advertising on our partners’ websites. Forhis purpose, the retargeting or remarketing provider will store a cookie on your hard drive. Based on the cookie technology, certain user details will be stored – for example, the advertising you received from us or clicked, the products you viewed, or whether you made a purchase.
Additionally, we also allow third parties to set cookies and other trackers when you visit our Sites which may collect information about your online activities over time and across different websites, applications or other online platforms. These third parties may use such information to, for example, provide analytics information or to offer products or services in which you may be interested, and they may combine information about your activities across different websites, applications or other online platforms to do so. You can opt out of tracking on our website or others for online behavioral advertising by visiting the DAA’s Consumer Choice page at http://www.aboutads.info/choices/.
We use also Google Analytics to evaluate the use of our Sites. Google Analytics uses cookies and other identifiers to collect information, such as how often users visit a website, what pages they visit when they do so, and what other websites they visited prior to visiting a website. To learn more about how Google Analytics collects personal information, review Google’s Privacy Policy and its opt-out tool at https://tools.google.com/dlpage/gaoptout.
We may contract with a market-research firm to conduct occasional online surveys. When you’re within our Sites, you may see a pop-up window offering you the optional opportunity of participating in a survey. If you do not wish to participate, simply click the “No, Thank You” link and you will not see this window again. If you choose to participate, you’ll be prompted to answer a series of online questions. You will be prompted to enter your e-mail address for validation purposes. In some cases, you may be offered a free gift for your participation. We will need your name and address, which will be used exclusively to fulfill your gift request.
Personal Information collected from you, including via our Sites, will be transferred to the United States where the Sites are hosted. You hereby consent to the transfer of your Personal Information to the United States as described in this Privacy Policy. Please do not use the Sites if you do not agree to the transfer and processing of your Personal Information in the United States, which may not provide the same level of protection for your data as your home country.
We are committed to maintaining your confidence and trust, and takes steps to help protect the personal information you provide to us. However, no transmission or electronic storage of information is guaranteed to be secure. We therefore urge you to always use caution when transmitting information over the Internet.
Our products and services are not directed to minors under the age of 13. We do not knowingly sell or share the Personal Information of minors under the age of 16.
You can opt out of receiving our marketing emails and text messages. To stop receiving our marketing emails, you can follow the “unsubscribe” instructions in any marketing email message you get from us. Even if you opt out of getting marketing emails, we will still send you transactional messages. These include responses to your questions. You can opt out of our marketing text messages by replying “STOP”.
You can control certain location tracking tools. To control the collection of your precise location on your mobile device or browser, you can adjust your device or browser settings. You can disable location services, disable location access permissions, and turn off Bluetooth and Wi-Fi.
You have the following rights, where provided under applicable state law, regarding your personal information (each of which are subject to various exceptions and limitations):
Right of Access.
You have the right to access your personal information maintained by us. Upon receipt of a verifiable request to access personal information, we will disclose and deliver, free of charge, the personal information requested. To that end, you can ask us for the following types of information regarding the Personal Information that we have collected about you in the 12 months prior to our receipt of your request:
Specific pieces of Personal Information we have collected about you
Categories of Personal Information we have collected about you
Categories of sources from which such Personal Information was collected
Categories of Personal Information that the business sold or disclosed for a business purpose about the consumer
Categories of third parties to whom the Personal Information was sold or disclosed for a business purpose and
The business or commercial purpose for collecting or selling your Personal Information.
Right of Correction.
You have the right to request that we correct inaccurate Personal Information collected from you, subject to certain exceptions allowed under applicable law. We will accept, review, and consider any documentation that you provide in connection with your right to correct, provided you make a good-faith effort to provide us with all relevant information available at the time of the request.
Right of Deletion.
You have the right to request that we delete any personal information about you which we have collected from you, except where applicable law authorizes us to retain specific information where the use of the Personal Information is reasonably necessary to fulfil our business practices to complete a transaction to provide requested-for goods/services to perform a contract between you and us; to detect and respond to security incidents and potential fraud; to comply with a legal obligation; and to enable our internal uses that are aligned with your expectations and your relationship with us. Upon receipt of a verifiable request for deletion, we will delete your personal information from our records and direct any service providers to delete your personal information from our records, within 45 days.
You have the right to opt-out of the “sale” of your personal information (defined very broadly to include situations where we provide personal information to partners who provide advertising services to us) and the “sharing” of personal information in connection with the display of targeted advertising across third party websites. You can direct us not to sell or share your Personal Information by submitting an opt-out request through our Data Request Form, or by contacting us at 866-696-9684. We will act on your request within the timeframes set forth below.
We also honor the Global Privacy Control, a browser-based opt-out signal. We do not respond to other browser-based signals that do not meet applicable state law requirements, which may include older Do Not Track signals.
You may have a right to appeal decisions concerning your ability to exercise your consumer rights.
We will not discriminate against a you for exercising any of the rights described herein.
To exercise any of the rights above, or to ask a question, contact us at 866-696-9684, complete and submit our Data Request Form or use the contact details set out at the end of this Policy.
For requests for access, correction or deletion, we will first acknowledge receipt of your request within 10 business days of receipt of your request. We provide a substantive response to your request as soon as we can, generally within 45 days from when we receive your request, although we may be allowed to take longer to process your request under certain circumstances. If we expect your request is going to take us longer than normal to fulfill, we will let you know.
For requests to stop the sale or sharing of your Personal Information, we will comply no later than 15 business days after receipt of your request.
We usually act on requests and provide information free of charge, but we may charge a reasonable fee to cover our administrative costs of providing the information in certain situations. In some cases, the law may allow us to refuse to act on certain requests. When this is the case, we will endeavor to provide you with an explanation as to why.
Verification of Identity – Access, Correction, or Deletion Requests.
We will ask you for identifying information and attempt to match it to information that we maintain about you. We will verify that you are who you say you are by asking you to confirm certain unique pieces of information relating to your relationship and/or transactions with us. If we are unable to verify your identity with the degree of certainty required, we will not be able to respond to your request. We will notify you to explain the basis of the denial.
Ensuring Veracity of Opt-Out Requests.
If we have a good-faith, reasonable belief that a request to opt-out of the sale or sharing of Personal Information is fraudulent, we may deny the request. Should this occur, we will inform you and explain why we believe the request is fraudulent.
Authorized Agents.
You may designate an agent to submit requests on your behalf. If you would like to designate an agent to act on your behalf, you and the agent will be required to provide us with proof of the agent’s identity and proof that you gave the agent signed permission to submit a request on your behalf. Additionally, you will be required to verify your identity by providing us with certain Personal Information as described above or provide us with written confirmation that you have authorized the agent to act on your behalf. Please note that this subsection does not apply when an agent is authorized to act on your behalf pursuant to a valid power of attorney. Any such requests will be processed in accordance with applicable law pertaining to powers of attorney.
Requests for Household Information.
There may be some types of Personal Information that can be associated with a household (a group of people living together in a single dwelling). Requests for access, correction or deletion of household Personal Information must be made by each member of the household. We will verify the identity of each member of the household using the verification criteria explained above and will also verify that each household member is currently a member of the household.
Notice of Financial Incentive.
From time to time, we may offer financial incentives in connection with the collection or use of personal information. The material terms of the financial incentive will generally be presented to you at the time you sign up. You may withdraw from any financial incentive at any time by emailing us at [email protected].
Notice at Collection Disclosure.
For our notice at collection, see the above sections of this privacy policy titled: Personal Information We Collect, Purposes for Collection of Personal Information, Personal Information Sold or Shared to Third Parties in the Preceding 12 Months, and Retention Periods.
California Shine the Light.
California Civil Code Section 1798.83, also known as the “Shine the Light” law, permits California residents to annually request, free of charge, information about certain categories of Personal Information a business has disclosed to third parties for direct marketing purposes in the preceding calendar year. For information, please contact us at [email protected] .
Changes to This Policy
We will review and update this Policy periodically. We will notify you of material changes to it by posting on our Sites notification that the Policy has been updated and by updating the date of the Policy. Your continued use of the Sites after changes have been posted will constitute your acceptance of this Privacy Policy and any changes.
Accessibility
We are committed to ensuring that our communications are accessible to people with disabilities. To make accessibility-related requests or report barriers, please contact us at [email protected].
Contact Us
If you have any questions, concerns, or suggestions regarding the Sites or Privacy Policy, would like to contact a team member about privacy, or to update any information you have provided us, please call us at 866-696-9684, complete and submit our Data Request Form, or send us an email to [email protected].
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